After 35 Years...
A Major ChangeOctober 2015
By William Faloon
It is difficult to describe how differently society thinks today compared to when Life Extension® was established 35 years ago.
When I told people in the early 1980s that my job was to prevent aging, the typical response was “Why would anyone want to do that?” I’d also hear comments like: “Everyone grows old and suffers…what motivates you to interfere?”
When the media asked if the lifestyle changes we advocated were just a “fad” our response was that “once better health is attained, why would anyone want to revert to degenerative illness?”
By the year 1995, something radically changed. Instead of questioning the value of extended life spans, people flat out told me they were “terrified of aging” and wanted to proactively counteract it however possible.
After being ridiculed for seeking to defeat biological aging, I was taken aback by how people’s views had suddenly altered. I still don’t know what triggered this reversal of opinion. Staying alive and healthy always made sense to me.
I am pleased to report that the concept of controlling aging is no longer confined to a minority. Cutting-edge scientists are currently seeking methods to slow and reverse aging in humans. By utilizing translational research and applying these insights to clinical studies, they hope to develop age-reversal technologies in the near future.1
We at Life Extension are making the most significant change in our organization’s history to provide loyal supporters with more benefits than ever before. Please turn the page to see how your participation has been automatically upgraded at no cost to you.
Most of you reading this have been longtime members of the Life Extension Foundation®. You were paying $75 a year for membership.
The Foundation is no longer accepting any memberships.
Life Extension® has instead transitioned you to a new rewards program that provides more benefits for less money.
There is nothing members need to do to participate. The transition is automatic for all existing members.
Those who are not current Life Extension members will learn how they may participate in this new rewards program.
The New Your Healthy Rewards Program
All current Life Extension members have been automatically enrolled into the Your Healthy Rewards program that will lower costs of supplements and services…with no requirement of an annual membership fee.
None of the perks of your previous Life Extension membership are going away. As a Your Healthy Rewards participant, you will continue to receive:
- Discounts of 25% to 60% on the highest-quality nutritional supplements,
- Free access to knowledgeable health advisors,
- Discount pricing on comprehensive blood tests,
- Life Extension magazine…with its unparalleled track record of introducing life-saving medical discoveries,
- Knowledge that you are helping to fund critical medical research.
Special Benefit: You’ll Now Earn Rewards Dollars With Every Purchase
As a Your Healthy Rewards participant, you will now earn reward dollars on every purchase you make from the Life Extension Buyers Club, which effectively lowers the price on everything you buy.*
These valuable reward dollars are automatically available to reduce your cost of future purchases. There’s nothing to keep track of. We do it all for you.
Regular reward dollars earned with every purchase are 2%. But for current Life Extension members, we are doubling reward dollars to 4% for the remainder of your membership.
On top of that, we’ve added a free $25 bonus credit to your account that you can redeem any time you order a supplement, book, or blood test.
Just to make this clear, as a current Life Extension member, you’ve just been given a free $25 reward bonus plus double reward dollars that can be used to reduce the cost of any future purchase.
To show how simple this is, let’s say you order $200 worth of supplements. With the regular discount, your cost is reduced to $150 (remember, you can save even more when multiple bottles are ordered). Applying your $25 reward bonus reduces what you pay down to $125. You are then credited with double bonus reward dollars of 4% towards future purchases.
There’s nothing for you to do to automatically receive these double bonus reward dollars and the $25 reward bonus. These are already programmed into Your Healthy Rewards personal account.
When your current membership expires, you’ll be offered the opportunity to save even more!* You earn rewards dollars on all purchases, except shipping fees, Choice program fees, subscription fees, Your Healthy Rewards Premier fees, and any purchase being made with rewards dollars or gift cards.
Option To Upgrade To Premier Your Healthy Rewards
If you are a Life Extension member, you are now automatically enrolled in Your Healthy Rewards at no cost. This gives you double bonus reward dollars (4% versus 2%), a free $25 rewards bonus, and all the other benefits you’ve come to expect.
When your current membership expires, we will notify you to participate in the optional Premier Your Healthy Rewards program that can save you even more money.
The Premier Rewards program will cost only $49.95 annually. (You were paying $75 before.)
In addition to all the benefits you’ve enjoyed as a Life Extension member, with the Premier program ($49.95/year) you will also receive:
- Free, immediate $50 rewards bonus to be used when purchasing any product or blood test,
- Free shipping on all orders,*
- Premier program earns 4% on purchases in reward dollars that never expire and can be used for future orders of supplements, blood tests, and everything else we offer (except toward Premier program fees).
The Premier Rewards program gives you the opportunity to bank valuable reward dollars that can be used towards the purchase of future orders any time you’d like. With the free standard shipping* and $50 reward bonus, along with all your previous benefits, $49.95 has never been a better consumer value.
The advantages of the Premier Rewards program are so significant that it’s hard to think of any Life Extension member who won’t participate. You’ll be notified of the opportunity to join Premier Rewards when your current membership expires.
The bottom line is that beginning September 1, 2015, your cost to feel better, look younger, and live longer has automatically been reduced!*Choice Standard offers free Standard S&H to anywhere in the 50 United States. Otherwise, you’ll receive a $5.50 discount on shipping fees.
Since most of you still have time left on your membership, there is nothing you need to do now. You’ll receive the automatic double bonus of reward dollars (4%) for purchases you make through the Life Extension Buyers Club for the remaining time of your membership.*
You don’t have to ask for reward dollars. Our internal system calculates and keeps track of your rewards dollars that can be redeemed any time you’d like.
As a current Life Extension member, you don’t have to do anything now except enjoy your double reward dollars and the $25 rewards bonus on any order you’d like.
When your enrollment comes up for renewal, instead of us asking you for $75, we’ll give you the option of paying only $49.95 for the Premier Rewards program. And you’ll immediately receive a $50 rewards bonus that can be used any time to order products.
As a Premier Rewards program participant you’ll enjoy free shipping throughout the year, and automatically earn valuable reward dollars (4%) every time you order. All other benefits of Life Extension membership remain the same.* You earn rewards dollars on all purchases, except shipping fees, Choice program fees, subscription fees, Your Healthy Rewards Premier fees, and any purchase being made with rewards dollars or gift cards.
Simplicity With Savings!
For those who don’t know me personally, I like to keep financial matters very simple. So I insisted that there be no unpleasant surprises when participating in the Your Healthy Rewards program. I want you to focus on protecting your precious health and not worry about details.
For those who just want the automatic savings provided by the new Your Healthy Rewards program, do nothing and enjoy the automatic benefits that began September 1, 2015.
Commercial companies often make gimmicky offers that provide little in the way of consumer benefit. In case you haven’t figured it out, we do not behave like profit-driven enterprises.
Our mission is to keep our supporters alive and healthy for an indefinite period of time. In order to accomplish this, we have spent over $150 million on scientific research projects aimed at finding cures for today’s killer diseases and fighting aging. We are not only seeking to slow the aging process, but to significantly reverse it.
You support this kind of pioneering research every time you purchase a supplement, blood test, or other product from the Life Extension Buyers Club.
To reiterate, if you are a current Life Extension member, you don’t have to do anything today to enjoy double reward dollars along with all the benefits you’ve come to expect from Life Extension. Your account has also been credited with $25 towards your next purchase.
As always, we are available 24 hours a day to answer questions you have about this new program. Just call 1-888-224-8239.
For longer life,
William Faloon, Co-Founder Life Extension Foundation
- Human Age Reversal Research , Life Extension magazine , August 2015.