A Peek Inside the Supplement Cabinet:
American Vitamin & Supplement Usage in 2021
Survey shows importance of vitamins and supplements for physical and mental wellbeing
take vitamins weekly
...but only 59% take them daily.
Mental Wellbeing
6 in 10
Gen Z are interested in
vitamins and supplements
to help address stress.
Top Areas of Concern
Stress
(50%)
Anxiety
(42%)
Memory
(38%)
Survey Says: Americans are Tired Most of the Time
of Americans agree that sleep is crucial to a healthy routine
...but 59% say they feel tired most of the time
86% are interested in vitamins/supplements that could support their energy throughout the day
82% are interested in vitamins/supplements that could improve quality of sleep
What keeps people from taking vitamins and supplements regularly?
Forgetting
37% of people forget to take them or don't remember to buy them, especially among Gen Z (47%)
Almost half (42%) think taking vitamins/supplements is
a chore
50% of those not taking vitamins and supplements daily say it's because they don't know enough about them.
70%
need more information about which vitamins or supplements they should take for their own personal health
69%
wish they knew more about how vitamins/supplements could support their health, especially Gen Z (77%) and Millennials (74%)
60%
need more information about how often they should take vitamins or supplements
Demonstrating the science behind vitamins and supplements will build trust with consumers
of consumers believe it's important to back up products with scientific research
86% trust vitamin/supplements companies that demonstrate scientific research more than companies that do not
Transparency about ingredients is key to trusting
a product's safety and efficacy
91%
believe it is important for companies to provide clear and transparent labeling
91%
believe it is extremely important to know what they're putting in their body
88%
are more likely to purchase vitamins and supplements with clear and transparent labeling
86%
trust companies more when they provide a breakdown of each ingredient and its benefit
64%
find ingredients in vitamins and supplements to be confusing
Results based on a 10-minute online quantitative survey among N=2,000 nationally representative U.S. adults balanced according to the U.S. Census on overall age, gender, region, urban/rural, race/ethnicity, education, and household income. At the 95% confidence level, the margin of error for the national sample is +/- 2 percentage points. The survey fielded from November 2nd, 2021 to November 10th, 2021.
Life Extension is Here to Help
You should be choosy about what you ingest. Life Extension can help you navigate which supplements you need, how often and at what dosage. We’re also more than happy to share what ingredients we use, and why we’ve chosen them; scientific studies demonstrating efficacy guide every formula we bring to market. For more than 40 years, we’ve been pioneers in the health and wellness industry, delivering quality products made from pure ingredients—because, your body deserves the best.
Learn more about our quality.